Dj Mag NL asked 30drop for an interview to talk about the project and label.

You can read it Here

And here is the full interview in English:

 

– DJ MAG NL:

Thanks a lot for your time, hope you’re doing well! Within a few days ‘History Of Gods’ will be released which is the fourth of ITS project. Could you explain what this project is all about?

– 30drop:

Hi guys, thank you for your interest in 30drop.

“History Of Gods” is actually the fourth EP of my own label 30drop Records, but since the project started in 2014, I’ve also published my first album and an EP (Tools For The Dimensional Step LP & Intrusion EP) on the label Detroit Underground and an EP (Future Through Presents EP) under the label SUB tl.

30drop is a Techno music project created to show my own research along two different paths that end up converging into one. The first path follows the theoretical-scientific school of thought that claims, and even demonstrates, that physicswise nothing is as we think it is. Theories that define the existence of parallel universes and dimensions other than our own, theories that show we live in a holographic universe or those that explain the overall fractality of all matter, and how engineering has been critical to get us there; not to forget quantum physics and how it’s helped define the new reality that we are being shown gradually.

I’ve always been interested in these issues. I’ve always looked around me and have ended up with many a doubt, never truly believing this whole universe could be reduced to random chances.

My life experiences are also a critical part of it. Some episodes you live through change your perception of life, death, the creative process and even your own value as a piece of this big puzzle.

The second route I follow is that of musical experimentation. 30drop wants to position itself in a very specific space when it comes to sound. It intends to place itself somewhere between the second generation of Detroit, in which we find producers like Jeff Mills, Robert Hood and Terrence Dixon, and that born in Birmingham and Berlin with producers such as Surgeon or Basic Channel. The intention is to create a new sound that clearly reminds one or the other but also hopes to step ahead. It combines what I’ve learnt from the masters with my personal twist.

Last, as part of the overall project, there’s also the series 30drop-ExoPlanets, a branch intended to publish artists akin to the 30drop concept. The idea is to support a small group of producers and publish their music under the 30drop-ExoPlanets Series. At the same time, as 30drop will continue to publish my own music, just like it’s the case with “History Of Gods,” in order to try and generate a sense of collective consciousness, a joint project that tries to explain the main existential questions I’ve mentioned before. Together we’d aim to create a “30drop sound” that’s identifiable as we try to evolve the music style. In my opinion, Techno is the genre that offers more possibilities for evolution within electronic music. It’s a piece that fits into the geometric and fractal framework that defines the creation of everything universal and it’s over this idea that I’d like 30drop and 30drop Records to gravitate.

 

– DJ MAG NL:

Continues as a project 30drop Instead of a DJ and producer with a person behind it. Or how would you see or explain this?

– 30drop:

I know it might all seem a rather complex structure at first, but in reality it’s all pretty simple. For me, music is a means of expression, my way to bring forth all of my concerns, from my obsessions to my most personal and introspective thoughts. This is where a project that does not follow the hedonism that’s currently all the rage in electronic music can reach its maximum expansion and manifestation; and that’s also where I find my greatest contradiction. I don’t do Techno to make people like it or not nor I do it in order to sell records. My Techno comes from my need to express myself and also my thirst for knowledge; therefore, it is a way of learning. I understand songs and albums as the final stage to that endless quest to find the reasons why.

The problem comes when your need for expression and meaning becomes a matter of business; then you’re forced to spend all of your time working on it and with that comes the inevitability of re-entering the rat race. It’s like a dog chasing its tail. I believe one has to adapt and be able to combine both sides of this devilish coin. Of course I want to make 30drop the center of what I do and, therefore, I should be able to make money off my concerts (it’s common knowledge you make no money off a label) but my main goal is to be perceived as 30drop, I’d like that every time someone read or heard that name, it’d be directly associated to a type of sound and the expression of an idea and not to the person behind it. That’s my ultimate ambition for this project. The idea of not stepping forward myself but giving the limelight to 30drop is my attempt to put the focus on the sound and ignore the circus that electronic music as become in recent years: huge egos and even larger businesses that very much resemble those of rock’s golden age. Fleeing from that, and with influences such as Basic Channel, the entire project tries to bring the attention to the only thing that should matter: music.

 

– DJ MAG NL:

And besides, are you also active with other projects or aliases?

– 30drop:

Not at this time. Since I started 30drop this label has been my only focus.

We’ve all heard that statement that goes something like: “The best music would be made by someone who’s always lived in isolation in the desert and has not heard a thing.” I believe that’s totally false. That person would start by making primitive sounds the same way our ancestors did in the same way that a scientist who’s completely isolated could only conclude early theories that science already argued thousands of years ago. He alone could never come up with the Super Strings Theory, for instance. We are all the result of evolution and of the growing collective consciousness bred generation after generation.

The evolution of music is intrinsically linked to the understanding of what others have done before. Music educates you and sends you a message that you can later resume and move forward. Everything, absolutely everything, is completely tied to our need to know the reasons behind it and also ourselves. That is why it has always been so important to me to be bound to music, so I could create and grow a mature and concise project such as 30drop.

My adolescence, like so many, was linked to numerous bands of punk and post-punk. Later, with the emergence of electronic music in Barcelona in the mid-90s, I started DJing and as a DJ I bonded with the underground scene to create an industrial music label that lasted until 2006. It was then when I temporarily left all my musical projects aside until 2014 when I decided to get back into the scene with 30drop. If you do the math that adds up to over 20 years of Techno in which I’ve been listening to music, DJing, and composing from scratch.

 

– DJ MAG NL:

You have a special way or performing live. No standard procedures but de-constructing the musical pieces of other producers and mixing them with fragments of your own music. How important is it for you to set up a not traditional DJ set?

– 30drop:

With 30drop I don’t perform as a DJ, I only play live concerts. Still, I’ve decided to experiment in this regard. My live sound is something different to the 30drop sound you find in my recorded songs. When performing live, I’m interested in boosting the energy and the vibration and to accomplish this I follow the “Wall Of Sound” concept, something already sought after by the industrial music of the late 70’s and early 80’s. My intention when performing live as 30drop is to create a unique experience for the people enjoying it; to make them feel the energy and vibration that makes the concert a unique and physically perceptible sound experience. Emotions like the ones you’d feel in a Sunn O))) concert but that 30drop translates to Techno.

To develop this sonic experience I have come to the conclusion that my live shows must be an amalgam of sound layers that come from my own music played live plus short pieces of music coined by other producers that I’ve duly processed and combined so as to be almost unrecognizable but that together contribute to that “Wall of Sound” I was referring to earlier.

 

– DJ MAG NL:

The music you make is characterized by experimentation in Detroit techno, European techno and the Universe. How does these interests have come about?

– 30drop:

As I said before, I’ve always been interested in Techno. Techno is to me the genre that can go further and offer the most evolution within the electronic music scene. It is a piece that fits into the fractal geometric framework that defines the creation of everything that’s universal.

 

– DJ MAG NL:

And how are the developments of the experimentations over the years?

 

– 30drop:

I’ve always listened and danced to Techno. From Detroit, Berlin, Birmingham … That first stage of UR and Jeff Mills are akin to a star exploding, a small Big Bang that has spread in endless particles that others have adapted and evolved.

 

I’ve always agreed with the idea that behind any artistic endeavor there’s experimentation, and that’s what I’ve done since the moment I started making music. When it comes to 30drop I’ve united the experimentation with the personal need to dig into the reasons why. It’s flabbergasting how some people do not question this kind of stuff even though I must admit they’re probably a happier part of the system by it. Remember that scene from ‘Matrix’ where Neo has to choose between the red pill and the blue pill? This is pretty similar. When you pair it with sci-fi, both in film and literature, and specifically to what relates to space, it’s given birth to the imagery that gave rise to 30drop.

 

– DJ MAG NL:

30drop is seen as a mysterious producer. Why the mystery?

– 30drop:

As I said before, it’s my personal goal that the project is linked solely to the music and not to the person or character behind it.

 

– DJ MAG NL:

What is the future of the project?

 – 30drop:

I’d like to continue evolving the 30drop sound, shaping its own, identifiable identity; to keep providing a clear and concise message. That’s undoubtedly what I want the future of the project to be. And all of this applies to both sides of 30drop: live performances and studio work.

On the other hand, I also hope that the work I do on the label with the group of chosen producers bears its fruits and sets the direction of this new “30drop sound” ‘thus contributing to take Techno music one step further.

  

– DJ MAG NL:

And any specific goals for 2016?

– 30drop:

My hope for 2016 is that this is the year when I introduce the live concept I’ve been working on in 2015 in as many clubs as possible. And, of course, I want to keep on making music!

 

– DJ MAG NL:

Thanks!

– 30drop:

Thanks so much, guys!

 

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